Reaching 3.6 million football fans via comprehensive marketing analytics

The Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.

Global Sports Analytics Market Forecast for 2023: Navigating Market Demand & Dynamics

Sports Loyalty: Exploring fan engagement

DAZN nets record FTA viewing figures for UWCL group stages - Sportcal

Global Sports Market Forecast to 2032: Sector is Expected to Reach $623.63 Billion in 2027 at a CAGR of 5%

Sustainability, Free Full-Text

Do Chelsea need more players? How bad are Man Utd? Does McGinn show Emery's quality? – The Briefing - The Athletic

NFL fans drinking survey

🔎📈 2023 October Recap: Sports Tech Market To Grow by $29.95B by 2027. Patriots Go MR Mode. World Rugby Adopts Smart Mouthguards. $33.6M Raised From Sports Tech Startups, Up +211% from Sept 2023.

EBU and DAZN strike sub-licensing deal for UWCL final - Sportcal

From Club to Media: the Data Driven Experience and a new model for monetization. The Sport Digital Transformation is started., by Fabio Lalli