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The strategy behind Albert Heijn's sponsorship of the KNVB - Johan Cruyff Institute

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Last updated 11 abril 2025
The strategy behind Albert Heijn's sponsorship of the KNVB - Johan Cruyff Institute
Albert Heijn, the largest supermarket chain in the Netherlands, has found in the Dutch football federation (KNVB) the perfect partner.
The strategy behind Albert Heijn's sponsorship of the KNVB - Johan Cruyff Institute
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