Bait-and-switch Media

Bait-and-switch Media refers to various trolling pictures and videos that trick a user into viewing unexpected content, usually through fake linking, misleading thumbnails or titles and other duping techniques. While the Rickroll is one of the oldest and most well-known examples, others can include more nefarious switches with links to sites that cause computer viruses, shock sites or other NSFW media, so long as the intention is to trick an unsuspecting user into viewing something unintended.

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Bait and Switch