BJ's Wholesale Club: Website Redesign - Daniel Loewus-Deitch

BJ's hired IBM Interactive to completely overhaul and redesign their website. They were looking to modernize and differentiate themselves from their competitors, such as Costco and Sam's Club. In this project, I lead the entire User-Centered Design process. During the initial research and discovery phases, I conducted contextual field studies, usability tests, competitive analyses, and heuristic evaluations. During the design phase, I produced sitemaps and wireframes. Later, I played a central role in the final design of the website. In addition, I was heavily involved in the branding and creative direction of the new website, co-hosting collaborative design studio workshops with the client. Finally, I offered strategic ideas for business partnerships, as well as new ways of marketing products online.

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