ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold

In 2020, ZiMAD was looking to acquire a casual game that would seamlessly fit into its portfolio of board games, when it found Domino Online. At the time, however, its metrics were mediocre at best. In this article, Yana Vesnina, M&A manager at ZiMAD, explains why the publisher decided to buy the game and how it managed to dramatically increase its revenue.

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ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold

Domino - Dominoes online game by ZiMAD

ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold

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JOMC431 - Final Paper Dominos - Domino's Pizza Turnaround 1 Domino's Pizza Turn Around Did we actually face our critics and reinvent our pizza from the crust

JOMC431 - Final Paper Dominos - Domino's Pizza Turnaround 1 Domino's Pizza Turn Around Did we actually face our critics and reinvent our pizza from the crust

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Adimo on X: Digital Ad Revenue has jumped 35% in the U.S. last year which is the biggest gain since 2006. Due to the pandemic, ad spend was concentrated and is now