Embracing its ubiquitous shape while infusing it with renewed

Led by the design team of PepsiCo Design & Innovation, PepsiCo. has reimagined and redesigned the new image and branding of one of the world's most well-known energy drinks: Rockstar.

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A customer-centric approach is key in a post-pandemic world

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Embracing its ubiquitous shape while infusing it with renewed

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How Jews have helped shape the first 50 years of hip-hop