Home - Society for Consumer Psychology

Welcome to SCP The Society for Consumer Psychology is the premier voice to further the advancement of the discipline of consumer psychology in a global society. Building upon the Society’s excellence in mentoring young behavioral scientists, we facilitate the generation and dissemination of intellectual contributions and promote professional development and research opportunities for our members. … Home Read More »

Hoyer/MacInnis/Pieters CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong

Consumer Behavior

Consumer Psychology on X: SCP@Home starts one week from today! Join colleagues from around the world - in real time - from the comfort of your home for research talks, skill workshops

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Marketing Psychology: Six Ways to Influence Customers (2023)

Consumer behavior in the circular economy: Developing a product-centric framework - ScienceDirect

Consumer behavior guide for businesses - Zendesk

COVID-19: Impact on Consumer Behavior Trends

Society for Consumer Psychology

What matters to today's consumer 2023, Research & insight

The consumer demand recovery and lasting effects of COVID-19