How Marketers Accentuate Clinical Messaging
Por um escritor misterioso
Last updated 03 abril 2025

Pharmaceutical companies do a superb job shaping and conveying clinical messaging in order to increase sales of their products. Read between the lines.
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A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface - Timothy M. Smith, Srinath Gopalakrishna, Rabikar Chatterjee, 2006

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