IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction

Remember when IHOP Changed Their Name to 'IHOb'? They Lied – SheKnows

Here's the Data Behind IHOb's Seemingly Stupid Name Change

IHOP changes name back, admits 'IHOb' was fake stunt to promote its burgers

IHOP returns to original name after becoming IHOb

IHOP is renaming things again. Here's why

IHOP isn't changing its name. It's just promoting its new line of burgers

IHOP changes name back from IHOb

Twitter reacts to IHop changing its name to 'IHob

What happens now with IHOP's name change campaign?

IHOP Causes a Social Media Sensation with Temporary Name Change - McGraw-Hill Introduction to Business

IHOb?!? Don't Be Like IHOP - Patrice K. Cokley