Surprised Pikachu: Fun Meme or Clever Marketing Campaign? - Ads 101

We take a look at a popular meme that began circulating 2 years ago and how it could be tied to a unique marketing campaign.

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Surprised Pikachu's Creator Tells Us The Story Behind The Meme And Debunks The Theory That It Was A Stealth Marketing Scheme

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Was the 'Surprised Pikachu' Meme a Stealth Marketing Campaign?