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Publishers have often thought that filmmakers or gaming companies have the rights to the more valuable properties, but we have the rights to the stories and that has immense value.Pottermore CEO Charlie Redmayne on the strength of the Pottermore brand. As a term, Pottermore describes a brand of projects formed from a union between J. K. Rowling, author of the Harry Potter series, and Sony, focusing on bringing a new way to experience the Harry Potter novels now that the series has ended. As of c

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