IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.
The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.

IHOb Is Already Back to Calling Itself IHOP

IHOP International House of Pancakes Now IHOB, Burger Joint - Bloomberg

IHOB? 33 Savage Memes in Response to Ihop's Name Change

IHOB? 33 Savage Memes in Response to Ihop's Name Change

IHOP Adds Impossible's Plant-Based Burgers and Sausages to All 1,690 Locations

IHOP: 17 Facts About The Pancake Palace

A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois

IHOP Changes Name to IHOb to Promote Burgers

IHOP's comms head on why 'tension creates really good marketing

IHOP executives explain what's really behind the IHOb name change

IHOB: What people are saying about IHOP name change to International House of Burgers