Rewards Case Study: Tim Hortons Rewards

Tim Hortons has changed its rewards program with new earning and redeeming rules. Find out how Tims Rewards measures up to the competition.
If you’re familiar with Canadian culture you’ve probably heard of the largest coffee chain in the country–Tim Hortons. Despite being a national favorite, their recent rewards program changes have even the most patriotic coffee fans questioning their loyalty. In February 2023, Tim Hortons decided to shake things up with changes to its Tim’s Rewards program. With adjustments to points earning and redeeming rules, a wider variety of rewards, and some updates to the app, it’s time to see how the ne

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