Rick Astley's Never Gonna Give You Up hits a billion views

Rick Astley's "Never Gonna Give You Up" turns 34 this week and has reached a milestone: a billion views. The song has been the subject of a bait-and-switch prank called "rick-rolling" since 2006, helping it to become an indelible part of the internet.

Rickrolling Helps Never Gonna Give You Up Surpass One Billion Views On

Rick Astley's 'Never Gonna Give You Up' Video Was Remastered In 4K And It's So Damn Crisp Fans Are Flipping Out: WATCH - Towleroad Gay News

Rick Astley rolls with it, remakes 'Never Gonna Give You Up' video at the Harvard Club for an ad campaign - The Boston Globe

Rick Astley Recreates 'Never Gonna Give You Up' Video for AAA Commercial - Nerdist

RICK ASTLEY Celebrates The 35th Anniversary Of 'Never Gonna Give You Up', XS Noize

Thanks To A Long-Running Internet Meme, Rick Astley's 'Never Gonna Give You Up' Has Reached More Than A Billion Views On

WE DID IT

Rick Astley now embraces the success of 'Never Gonna Give You Up

Rick Astley's 1987-Hit 'Never Gonna Give You Up' Garners One Billion Views on

One billion people have now been Rickrolled: Iconic video passes landmark number of views