Samsung Within — Gene Lu / UX Designer

Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.

Gregory Siegal - Executive Director of Product Design - R/GA

Nike Pace Station — Gene Lu / UX Designer

JPM Announcements

(PDF) A single-cell analysis reveals tumor heterogeneity and immune environment of acral melanoma

Lions Daily News June 21 2018 by Boutique Editions - Issuu

Samsung Within — Gene Lu / UX Designer

Samsung Within — Gene Lu / UX Designer

Welcome.US — Gene Lu / UX Designer

Nike+ Apple Watch — Gene Lu / UX Designer