Garena Free Fire Marketing Strategy: How Free Fire became the Most

Garena Free Fire is a free battle royale game and is one of the most downloaded mobile game. Here's how it marketed itself to become one of the most successful game in India.

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Free Fire's phenomenal growth was reflected when it became the Esports Mobile Game of the Year in the Esports Award 2021: Gaming Aura

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Why do people play Free Fire when PUBG is a better option? - Quora