Candy Crush Success Case Study Marketing + Psychology = Success. – Feedough

Success of Candy Crush can be credited to exceptionally well defined marketing and psychological strategies by the developers to make it addictive.

Seven Marketing Lessons from Candy Crush - Bridge2More

How Does Candy Crush Saga Make Money? - FourWeekMBA

How Candy Crush used Social Media to become Marketing Genius' - Digital EYE Media

Crushing the microcopy game? A Candy Crush UX writing review

20130720 case study of candy crush saga

Success Stories – Foleon

Seven Reasons for Candy Crush Saga Success

Candy Crush Saga's LiveOps Success: A Detailed Case Study, by Ali Dursun

Using Artificial Intelligence to Test the Candy Crush Saga Game

Why You Don't Burn Out on Candy Crush Saga

20130720 case study of candy crush saga

Understanding Candy Crush's Psychological Warfare Tactics

How King Is Growing Candy Crush Through Creator Partnerships

Full article: Freemium marketing: use of demand-side research in market segmentation strategy

PDF) Are You Addicted to Candy Crush Saga? An Exploratory Study Linking Psychological Factors to Mobile Social Game Addiction