Do It for the Culture: The Case for Memes in Qualitative Research
Por um escritor misterioso
Last updated 08 março 2025

Memes are a prominent feature of global life in the 21st century. The author asserts that memes are significant to current and future qualitative research. In particular, the text establishes memes as: (a) part of everyday communication, expression, and explanation, thus useful in qualitative research; (b) valuable cultural units and symbols; (c) forms of rapport building and cultivating relational research; (d) approaches that bolster and sustain remote data collection; (e) methods that infuse agency, humor, and creativity into the research process. The author then showcases distinctive ways memes can be effectively incorporated in qualitative research pursuits and publications. The article concludes with the necessity of data collection and representation approaches that advance the meaningfulness and cultural-relevance of qualitative inquiry.

View of Meme sharing in relationships: The role of humor styles and functions

SciELO - Brasil - Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies

Languages, Free Full-Text

Internet memes as knowledge practice in social movements: Rethinking Economics' delegitimization of economists - ScienceDirect

PDF) Meme culture and suicide sensitivity: a quantitative study

Frontiers Social Media Responses to the Pandemic: What Makes a Coronavirus Meme Creative

Meme marketing: How can marketers drive better engagement using viral memes? - Malodia - 2022 - Psychology & Marketing - Wiley Online Library

PDF) Defining and characterizing the concept of Internet Meme

Memes & Monetization: Can You Make Money from Memes? — Liz H

Qualitative research … Phd humor, Phd life, Psychology humor

Popularity of locally originated memes - Quantum Consumer Solutions
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