The unboxing phenomenon

Wondering what unboxing is? It's a trend arising from the fascination of opening a package, where the packaging becomes the protagonist, it is a brand new experience.

The Unboxing Experience: Exploration and Design of Initial Interactions Between Children and Social Robots

Unboxing 'Photobook Phenomenon' – James Cockroft

PDF] First momentary unboxing experience with aesthetic interaction

Where Customer Experience Meets Social Media Buzz: Leveraging Unboxing Videos for Your Brand - JohnsByrne

Getting a load of the unboxing phenomenon this Christmas

Surprise! The Holiday Toys That Keep Givers in the Dark - WSJ

unboxing Meaning & Origin

Why Unboxing Videos Are Great for Your Business - PakFactory Blog

Why Are We Obsessed With 'Unboxing' Videos?