Twitter to X—A Branding Blunder?

Twitter was a remarkable brand. It represented and owned a whole social media subcategory.

Elon Musk risks 'New Coke'-style marketing blunder after ditching blue bird for 'X' logo

Twitter Drops the T and Embraces the X in Bold Rebrand Move - Daily Brand

Twitter or X? Elon Musk made a mistake

Welcome To X, Elon Musk's Pointless, Sordid-Sounding Twitter Rebrand

Some popular accounts likely to disappear from Twitter as Elon Musk ends free access to API, X

X? How should news outlets handle the abrupt rebranding of Twitter - NewscastStudio

Twitter to X—A Branding Blunder?

Unveiling “X”: The Implications Of Twitter's Bold Rebranding Move

An analysis of Elon Musk's impact on X (formerly Twitter), the challenges and opportunities he faces, and his vision for the future of the social media platform., by Jackson Luca

Twitter X rebrand: Musk takes the biggest risk of his life