How Fendi Is Updating The Image Of Its Iconic Baguette Bag

Fendi is looking to make friends with a younger generation. The storied Italian fashion company is placing a greater focus on the Baguette, a handbag that it introduced in 1997 to great fanfare.

Baguette Chain midi FF leather bag PZ - 2023 ❤️ CooperativaShop ✓

68428 auth FENDI black nylon 2023 25th ANNIVERSARY MULTIPOCKET

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Fendi's 'Baguette': Iconic handbag's 25-year legacy marked in NYC