What Is Puffery & How It Affects Your Brand Reputation
Por um escritor misterioso
Last updated 29 março 2025

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.
[Preston, Ivan L.] on . *FREE* shipping on qualifying offers. The Great American Blow-Up: Puffery in Advertising and Selling

The Great American Blow-Up: Puffery in Advertising and Selling

PDF) A PUFFERY ADVERTISEMENT STUDY IN INDIA AND ITS IMPACT ON AUDIENCES

Straight Talk About False Advertising

An Interpretation of the Attitudinal and Behavioral Effects of Puffery - OLIVER - 1979 - Journal of Consumer Affairs - Wiley Online Library
What Is Puffery & Why It's Bad for Your Brand's Reputation

How Much Does a Bad Reputation Cost Your Business? - APEX Global
What Is Puffery & Why It's Bad for Your Brand's Reputation

Reputation: How does brand popularity impact market share?

Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context

Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context
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