What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

[Preston, Ivan L.] on . *FREE* shipping on qualifying offers. The Great American Blow-Up: Puffery in Advertising and Selling

The Great American Blow-Up: Puffery in Advertising and Selling

PDF) A PUFFERY ADVERTISEMENT STUDY IN INDIA AND ITS IMPACT ON AUDIENCES

Straight Talk About False Advertising

An Interpretation of the Attitudinal and Behavioral Effects of Puffery - OLIVER - 1979 - Journal of Consumer Affairs - Wiley Online Library

What Is Puffery & Why It's Bad for Your Brand's Reputation

How Much Does a Bad Reputation Cost Your Business? - APEX Global

What Is Puffery & Why It's Bad for Your Brand's Reputation

Reputation: How does brand popularity impact market share?

Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context

Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context