Here's Why Burger King Temporarily Retired Its Mascot

Fast food empires rely on their recognizable mascots to connect with their consumer base. Here is why sandwich-giant Burger King temporarily retired its mascot.

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CreativeSpot - Burger King Mascot kisses Ronald McDonald to portray how love conquers all Agency - TBWA / Helsinki #HelsinkiPride…

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CreativeSpot - Burger King Mascot kisses Ronald McDonald to portray how love conquers all Agency - TBWA / Helsinki #HelsinkiPride…

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