Why are so many intense male celebrities obsessed with Brazilian jiu jitsu?

From Zuckerberg and Musk to Keanu Reeves and Joe Rogan, Brazilian jiu jitsu is the go-to sport - what is it about the sport that keeps them coming back?

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Why are so many intense male celebrities obsessed with Brazilian jiu jitsu?

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Why are so many intense male celebrities obsessed with Brazilian jiu jitsu?

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