Roku's advertising ambitions just got even bigger with new Nielsen

Roku’s announcement that it’s acquiring a key component of Nielsen’s advertising unit will make it a one-stop shop for advertisers looking to get the best return on investment for their commercials on both linear TV and streaming video.

Roku Buying Nielsen Advanced Video Advertising Business

Nielsen, LG Ad Solutions deal for ACR data footprint for TV measurement in the US

Roku touts its new ad products, including an AI that matches campaigns to TV moments

How Roku used the Netflix playbook to rule streaming video

How streaming figured into TV networks' upfront negotiations this year

Ad Measurement Trends H1 2023 - Insider Intelligence Trends, Forecasts & Statistics

Beyond The 30: Roku Leans In To New Formats, Original Content –

Roku's Louqman Parampath on the Future of Connected TV - Cross Screen Media

Roku and Nielsen Team Up to Steer the Future of TV Advertising

Fox Stations Taps Waymark To Help Small Advertisers Make Bigger Splash

Focus First On Scale - by The Science of Hitting

The N.F.L. Looks Beyond Game Day to Try to Create a Streaming Universe - The New York Times

Nielsen Is Shrinking; Hulu Custody Battle Heats Up

Toy World Magazine January 2023 - full edition by TOYWORLD MAGAZINE - Issuu