Branding for Builders. How Netflix defined a brand that helped…, by Gibson Biddle

How Netflix defined a brand that helped it to build a great product, and vice-versa. (I was VP Product from 2005–2010.) Twenty years ago, no one recognized the Netflix logo. But today, with more than…

Branding for Builders. How Netflix defined a brand that helped

Product Strategy Workshop by Gibson Biddle (Instructor), Eric Bin

The Three Tools Netflix Used to Build Its World-Class Brand

Branding for Builders. How Netflix defined a brand that helped

Product leadership talks by Gibson Biddle

Ask Gib: How did you decide that you are a builder, not a starter?

Branding for Builders

Binge-Worthy Product Career Hacks by fmr Netflix VP of Product

The Three Tools Netflix Used to Build Its World-Class Brand

Gibson Biddle