Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum

The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.

How AI can increase connected TV ad attention

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Optimum TV Spot, 'Go Farther and Faster: Two Year Price Lock

Goldwater Law Firm TV Spot, 'Zoloft'

Goldilocks Premium Research - Gautam Shah

Behind The CTV Gold Rush Is An Ad Ecosystem Finding Its Feet

CTV 広告が抱える、ゴルディロックスのパラドクス：「テレビとデジタル

Marketers blending DOOH, CTV to drive home campaign messages