What is eCPM (effective cost per mile) and How to Improve It?

eCPM is a metric that tells the revenue earned by publishers per thousand impressions. But how to calculate eCPM? What is eCPM formula?

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What is eCPM (effective cost per mile) and How to Improve It

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What is eCPM? How to Calculate eCPM

How to Calculate Cost per Mile (CPM)