Why global brands are flooding European football leagues

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.

At the World Cup, the Field Thins and the Contenders Expand - The New York Times

Imola F1 race called off as floods devastate region

Global Brands, Leading European Publishers and Retail Partners Turn to European Unified ID to Maintain Relevant Advertising

Finding Climate Havens - The New York Times

Brand value of top tier football leagues Europe 2022

Saudi Soccer League, PIF Lures Cristiano Ronaldo and Other Stars With Big Money

Why a U.S. Women's Team Loss Might Actually Be a Good Thing - The Atlantic

Saudi Pro League: With Cristiano Ronaldo, Benzema on board a look at the possible star-studded XI in the making

Selling Saudi Soccer, One Like at a Time - The New York Times

Big Five soccer leagues revenue 2022