Airbnb's consistent rebrand focuses on the sense of belonging to a
Por um escritor misterioso
Last updated 15 abril 2025

Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can "belong" anywhere in the world. From a new logo to a redefined positioning and a new visual identity, this brand transformation is big, and so, I would like to take the opportunity to analyze it with you today.

How to rebrand Airbnb

airbnb rebrand gives its community a sense of belonging

What Airbnb Teaches Us About Having a Strong Brand Identity - SOCi : SOCi

Communications Campaign Analysis

Airbnb's consistent rebrand focuses on the sense of belonging to a community - The Branding Journal

Airbnb's consistent rebrand focuses on the sense of belonging to a community - The Branding Journal

DesignStudio creates 'symbol of belonging' for Airbnb rebrand - Design Week
Airbnb's consistent rebrand focuses on the sense of belonging to a community — istituto superiore di design / international academy / napoli

The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

Rebranding: What it is, Why it's Important, Strategies, and Examples [2024] - crowdspring Blog
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