Prada's Candy Crush fragrance campaign drives sales bounce, 1,800% traffic growth

For Prada Fragrance's foray into the casual gaming space via a new Candy Crush campaign, the payoff has been sweet.

Christina Alfaro on LinkedIn: Second Screen Strategy.

Prada's Candy Crush fragrance campaign drives sales bounce, 1,800% traffic growth

Lindsay Smith on LinkedIn: Challenge: Showoff you, or your clients, expertise and growth within your…

Prada Group sales increased by 41% last year

Prada Group Reports Strong Sales, Profitability Growth in 2022 – WWD

Shop Candy Eau de Parfum Travel Spray by Prada at Sephora. This warm gourmand perfume ignites the imagination.

Candy Eau de Parfum Travel Spray

Max Albert on LinkedIn: Prada's Candy Crush fragrance campaign drives sales bounce, 1,800% traffic…

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In-Depth Insights for Marketers: Understanding the Gaming Industry

Prada points to pent-up luxury demand with 2021 sales surge

Activision Blizzard Media

Prada sparks creativity in digital audience via Rossetto fragrance push

Glossy Pop Newsletter: In 2023, expect a body-care boom

Glossy Pop Newsletter: In 2023, expect a body-care boom

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