Is FIFA 23 the last game in franchise? Why EA Sports is rebranding with new name

In July, EA Sports and FIFA announced that their partnership spanning over 20 years will come to an end in the summer of 2023.

EA Sports Abandoning the FIFA Name is a Mistake

1993 to 2022: Gamers to bid farewell to FIFA franchise, Marketing

EA will reportedly move forward with plans to rebrand FIFA as EA

FIFA Reportedly Being Rebranded 'EA Sports Football Club

EA will rename its FIFA franchise to “EA Sports FC” according to

EA has pulled every FIFA game from Steam and Epic ahead of EA

Soccer: FIFA video game rebranding as EA Sports FC

La Liga's Rebrand Sees It Emulating In-game Broadcast Style Of EA

EA Sports FC 24' Is Just 'FIFA 24' in a Different Jersey

FIFA 23 - The Last Chapter SPORTFIVE - sportsmarketing agency

FIFA franchise to rebrand as EA Sports FC as video game giant set

FIFA to Release New Football Game Without EA Sports - Footy Headlines

EA Sports and FIFA Officially Split Up After 30 Years