Why AIA is betting on the metaverse with a Roblox game to help it

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Rose Luk on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Genady Chybranov on LinkedIn: The current state of the metaverse

Why Roblox Is the Metaverse Stock to Buy - TheStreet

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

Roblox: How the children's game became a $30bn bet on the Metaverse

Metaverse Professions - Part 1: Building the Metaverse - beingAI

Making money in the metaverse: Inside the new digital side-hustle

Roblox (RBLX) goes public with a bet on the metaverse

In a boost for the 'metaverse,' Roblox stock pops 25% after strong Q4 earnings

Roblox and Its Generative AI: How Game Creation, and the Metaverse, May Be Changing - CNET

Roblox and Its Generative AI: How Game Creation, and the Metaverse, May Be Changing - CNET