Ultimate Team modes make up 29% of EA's business

Electronic Arts filed its annual report with the US Securities and Exchange Commission this week, revealing that the pu…

FIFA 21: Review of EA Sports' latest football game as huge additions to Ultimate Team and Career Mode steal the show

EA Sports FC 24 Guide to Understanding Game Modes: Career Mode, Ultimate Team, and More - MMOPIXEL

EA FC 24: How to Change Kit in Ultimate Team - Level Push

Electronic Arts generates almost 30% of its revenue from Ultimate Team mode

EA Sports Business Model In A Nutshell - FourWeekMBA

If anyone wants to know why EA does not give a shit about Madden: : r/Madden

EA Sports Business Model In A Nutshell - FourWeekMBA

Madden 22 Franchise Mode Updates Canceled - SGO : r/Madden

FIFA Ultimate Team - Manager Tasks

EA Sports' Ultimate Team Mode is Serious Business - Boardroom

EA Sports Business Model In A Nutshell - FourWeekMBA

FIFA Ultimate Team microtransactions outsell full game; makes up 28% of EA revenue - MSPoweruser

EA Sports Business Model In A Nutshell - FourWeekMBA

Ultimate Team microtransactions now make more money than FIFA itself