The NBA's new in-season cup is bringing in viewers - The Japan Times

Modeled after cup competitions in European football, the tourney is meant to add some spice to a sometimes bland stretch of the NBA calendar.

The NBA Is Capturing The Attention Of Fans In Mexico

NBA In-Season Tournament: Hype and gripes - The Dream Shake

South Florida's Heat and Panthers Chase N.B.A. And N.H.L. Titles - The New York Times

Warriors, Wizards to play 2-game preseason slate in Japan in 2022

FIBA World Cup Team Profile: Mexico

NBA Cup 'In-Season' Tournament: Looking For Early-Season NFL-Like Buzz? 10/27/2023

NBA in-season tournament: What is it and when does it start?

Raptors to play pair of pre-season games in Japan ahead of 2020 Olympics

Women's World Cup Final Was Most-Watched Soccer Game in United States History - The New York Times

Raptors unveil new home court for NBA in-season tournament