Online gaming is more price sensitive than OTT: Report, Marketing & Advertising News, ET BrandEquity

The report assesses market forces and user behaviours across social media, OTT and online gaming, including real money gaming, e-sports and casual gaming, among 2,000 respondents from Delhi NCR, Bengaluru, Chennai, Mumbai, Kolkata, Patna, Mysuru, Lucknow, Jaipur, and Bhopal and in-app data from over 20.6 lakh users across 143 mobile applications.

Blueprint

Gaming - Latest gaming , Information & Updates - Marketing

Media and Entertainment Industry in India, Indian Media Industry

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the ad fraud landscape and how to protect your brand against

Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights

Full article: Online Gaming and OTT Consumption: An Exploratory

2023 Nielsen Annual Marketing Report

The Chain of Effects from Brand Trust and Brand Affect to Brand

Gaming and the future of brands, Marketing & Advertising News, ET

English – Page 32 – Business Transformation Consultants

SVOD, social media, and gaming trends

Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights