Exclusive: Claire's launches Sims-like town Shimmerville on Roblox

Claire’s launched on Roblox on Wednesday with Shimmerville, an interactive experience that features homes, cars, pets and retail jobs. That's on top of outfits and accessories, which are popular entry points for fashion brands launching on the platform. The featured Shimmerville pets and other accessories will also be available in Claire’s brick-and-mortar stores next year.

CLAIRE'S LAUNCHES SHIMMERVILLE, AN IMMERSIVE DIGITAL WORLD, ON ROBLOX

Collect and Raise your Avatar Pet in ShimmerVille

Introducing Shimmerville on Roblox by Claire's ✨ ✨Introducing ShimmerVille✨ now available on Roblox! Get the magic of Claire's (& more) in a shiny new world. Click below to play, create, collect

Claire's Enters The Metaverse With ShimmerVille, A New Roblox Town

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ShimmerVille, Roblox Wiki

introducing ✨#shimmerville✨ #roblox #claires

Category:Videos, Roblox Wiki

Exclusive: Claire's launches Sims-like town Shimmerville on Roblox

ShimmerVille, Roblox Wiki

Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns

Collect and Raise your Avatar Pet in ShimmerVille