Tobacco firm launches budget smokes to satisfy demand for more value

Tobacco giant JTI is launching budget versions of two of its leading brands. Benson & Hedges Blue is to sell a new rolling tobacco, while Mayfair will introduce a new ready-made cigarette, Mayfair Silver. The move to what the industry describes as “ultra-value” products is designed to cater for smokers who want to save money. The ultra-value sector now represents more than half of all ready-made cigarette sales. Mark McGuiness, marketing director at JTI, said: “We know that

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Tobacco firm launches budget smokes to satisfy demand for more value