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A look at how Gen Z movie-goers may have helped drive record box office ticket sales for “Minions: The Rise of Gru” driven by a meme on TikTok.

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By the Numbers: How a TikTok meme boosted 'Minions' Video - ABC News

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Minions: Rise of Gru' Shattering July 4th Box Office Records With $129M Opening : r/boxoffice

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