Inside the Professional Fighters League's Strategy for Success

Donn Davis, founder of the mixed martial arts Professional Fighters League, explains his master plan for gaining athlete and fan buy-in.

About Professional Fighters League

2013 ogilvy awards-case-study_spike_tv

Ultimate Fighting Championship - Wikipedia

How many victories does Canelo have in his career? How many times has he lost? - AS USA

Fighting clever: Professional Fighters League on giving fans the story with data and graphical innovations

About Professional Fighters League

UFC, Mixed Martial Arts (MMA) News, Results, Fighting

Professional Fighters League readies for global expansion next year: 'I feel like we're just getting started

Professional Fighters League (PFL) Featherweights and Heavyweights Weigh-In Before Their Return to Cage for PFL4 and Make-or-Break Fights Heading Into October Playoffs

UFC 295, missing Jon Jones' star power, elevates light heavyweight title bout – Orange County Register