How Duolingo is using its 'unhinged content' with Duo the Owl on

Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.

🦉 That Duolingo owl is unhinged - The Hustle

6 Lessons from Duolingo TikTok Strategist Zaria Parvez — Serve Me the Sky Digital

How to Install the Duolingo Widget on iPhone or Android

18: Duolingo and the Unexpected Appeal of Unhinged Marketing

Why am I tempted to get this : r/duolingo

How Duolingo dominated TikTok - by Will Poskett

Duolingo is getting more aggressive by the day : r/funny

A Fall from Grace: How Duolingo Mishandled Its Social Media Crisis, by Gillian Setiawan, Marketing in the Age of Digital

Duolingo Turned Me Into a Monster - CNET

UnRolling Duolingo: How Unhinged TikToks Made the Brand a Winner

Duolingo gets massive TikTok following thanks to passive-aggressive owl

Is the “Unhinged” Social Media Strategy a Fit for Every Brand? - 3E Public Relations

Should We Be Ignoring Duolingo's Threats? A Look at the Sapir-Whorf Hypothesis - Charged Magazine